01
Client case study
They built lextattoo.com the way I actually work: clean, fast, and the tattoos speak for themselves. Now we are building the booking funnel together, so clients can lock a session without the endless DM back-and-forth.
  • Website design & build
  • Google Search campaigns
  • Booking funnel (in progress)
lextattoo.com logo

Alexis “Lex” Almeida

Tattoo artist · Porto & Germany

Blackwork nautical octopus tattoo by Lex
Clock and roses sleeve tattoo by Lex
Oni mask tattoo by Lex
Fine-line hummingbird tattoo by Lex

Google Search campaign · first week live · 1–8 June 2026

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Days since launch

Site visits per day (clicks from Google Search)

0

Search impressions

0

Site visits from search

0.0%

Click-through rate

Live case study: we publish Lex's performance here as the work progresses. Wins and lessons, updated as the booking funnel ships.

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The story

From buried in DMs to a marketing machine.

Alexis “Lex” Almeida is a blackwork and fine-line artist working between Porto and Germany. The work was never the problem. The bookings were. Enquiries lived in Instagram DMs, quotes got lost, and there was no home online that did his portfolio justice.

We started with the Starter package: we designed and shipped lextattoo.com, clean, fast, mobile-first, with his work front and centre. A real home base instead of a feed.

Now we're in month one of Growth. We run his Google Search campaigns, and the demand was there from day one. Next we wire up conversion tracking, launch Meta retargeting, and build a booking funnel so clients can lock a session without the endless back-and-forth.

This page is live. We publish the wins and the lessons as they happen, so you can watch exactly how we take an artist from launch to a booked-out calendar, step by step.

Blackwork Zeus and skull sleeve tattoo by Lex
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Live progress

Track it in realtime.

Updated as the work ships · last update 14 June 2026

  1. Starter· ShippedMay 2026

    Website designed & shipped

    lextattoo.com built and live: fast, mobile-first, portfolio front and centre. Domain, hosting, and booking-ready foundation.

  2. Growth · M1· Shipped1 Jun 2026

    Google Search campaigns live

    Search campaigns launched across his core styles and cities. First clicks landing within hours of going live.

  3. Growth · M1· Shipped1–8 Jun 2026

    First week proved the demand

    18,246 impressions, 440 site visits, 2.4% CTR in the first seven days. Real search intent for his work in Portugal.

  4. Growth · M1· In progressIn progress

    Conversion tracking going live

    Wiring GA4 and booking events so every enquiry is attributed back to the campaign that earned it. First conversions tracking now.

  5. Growth · M2· NextNext

    Meta campaigns launch

    Instagram and Facebook retargeting plus prospecting from his strongest reels, catching the people search doesn't reach.

  6. Growth · M2· NextNext

    Self-serve booking funnel

    Clients pick a slot and lock a session on the site: no DM tag, no back-and-forth. Deposits handled automatically.

  7. Growth · ongoing· NextOngoing

    Scale winners, cut losers

    Monthly reporting you can actually read. Double down on what books sessions, kill what doesn't.

Let's work together

Ready to take your tattoo business to the next level?

Book a short call, we'll walk through your setup and show you what's included.

Fabio G.

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Fabio G.

Sales Director

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