How to price tattoo work without undercutting yourself
Undercharging is rarely a decision. It is what happens when you quote under pressure, in a DM, with no method to fall back on.
By Mike Soertsz6 min read
For artists
6 posts
All posts
6 posts
Pricing and money Bookings and no-shows Booking software for tattoo studios: what to look for and what to ignore
Most booking tools were built for hairdressers and dentists. Tattooing does not work like that, and the mismatch shows up in the parts that matter.
By Mike Soertsz5 min readInstagram and content Moving from Instagram DMs to a real booking page
Instagram is a good place to be found and a terrible place to run a business. The fix is not leaving it. It is giving every conversation somewhere better to go.
By Mike Soertsz4 min readBookings and no-shows Why tattoo artists lose money to no-shows, and the deposit system that stops it
A no-show does not cost you one appointment. It costs you the appointment, the person you turned away for it, and the hour you spend rebooking.
By Mike Soertsz6 min readGetting clients What a tattoo artist's website actually needs in 2026
A website for a tattoo artist has one job: turn a stranger who likes your work into a booked appointment. Almost everything else on a typical site gets in the way of that.
By Mike Soertsz6 min readGetting clients How to get more tattoo clients without paying for ads
Most artists do not have a demand problem. They have a leak between the person who wants the tattoo and the person who actually books it.
By Mike Soertsz7 min read