Practical writing for tattoo artists building a business, and for the people who travel to Portugal to get tattooed.
How far ahead to book, what a licensed Portuguese studio looks like, what it costs you to get tattooed on a beach holiday, and the etiquette nobody tells visitors.
7 min read
Most booking tools were built for hairdressers and dentists. Tattooing does not work like that, and the mismatch shows up in the parts that matter.
5 min read
A no-show does not cost you one appointment. It costs you the appointment, the person you turned away for it, and the hour you spend rebooking.
6 min read
A website for a tattoo artist has one job: turn a stranger who likes your work into a booked appointment. Almost everything else on a typical site gets in the way of that.
6 min read
Most artists do not have a demand problem. They have a leak between the person who wants the tattoo and the person who actually books it.
7 min read
Porto's scene is smaller than Lisbon's and more concentrated, which makes it easier to navigate and harder to book late.
5 min read
How far ahead to book, what a licensed Portuguese studio looks like, what it costs you to get tattooed on a beach holiday, and the etiquette nobody tells visitors.
7 min read
The long pieces the rest of the blog hangs off.
How far ahead to book, what a licensed Portuguese studio looks like, what it costs you to get tattooed on a beach holiday, and the etiquette nobody tells visitors.
Tattoo travel in Portugal7 min read
A website for a tattoo artist has one job: turn a stranger who likes your work into a booked appointment. Almost everything else on a typical site gets in the way of that.
Getting clients6 min read
Most artists do not have a demand problem. They have a leak between the person who wants the tattoo and the person who actually books it.
Getting clients7 min read
8 posts
Porto's scene is smaller than Lisbon's and more concentrated, which makes it easier to navigate and harder to book late.
How far ahead to book, what a licensed Portuguese studio looks like, what it costs you to get tattooed on a beach holiday, and the etiquette nobody tells visitors.
Undercharging is rarely a decision. It is what happens when you quote under pressure, in a DM, with no method to fall back on.
Most booking tools were built for hairdressers and dentists. Tattooing does not work like that, and the mismatch shows up in the parts that matter.
Instagram is a good place to be found and a terrible place to run a business. The fix is not leaving it. It is giving every conversation somewhere better to go.
A no-show does not cost you one appointment. It costs you the appointment, the person you turned away for it, and the hour you spend rebooking.
A website for a tattoo artist has one job: turn a stranger who likes your work into a booked appointment. Almost everything else on a typical site gets in the way of that.
Most artists do not have a demand problem. They have a leak between the person who wants the tattoo and the person who actually books it.